Gentech is a fictional privately held personal genomics and biotechnology company based in Mountain View, California. Gentech has provided genetic services like DNA testing for ancestry to the public. They are strong, sophisticated but adventurous. To embody these qualities, the print designs relies upon the vibrant blue color palette pulled from logo, using connected dots and lines to represent the deep connected cells in a body gave the design an adventures look, and has a connection to the DNA symbol in the logo.